Digital Marketing
& Ads Agency
Google Ads as your Sales Driver
For B2B and premium B2C projects to increase your
ROAS (return on ad spend) up to 800% and higher ?
ROAS (return on ad spend) up to 800% and higher ?
Why Us
Over 15 years of experience
Over 200 successful projects in 7 European languages (EN, DE, FR, ES, IT, NL, RU) worldwide.
Our agency has been a certified Google partner since 2014, and since 2024 – a certified partner of Cookiebot consent management platform (learn more).
Google Ads Promo Codes
Up to $900 from Google for ROAS Lab agency clients.
Free Audit
Free audit of your current Google Ads campaigns.
Free CRM Setup Consultation
Free consultation on CRM customization in accordance with privacy standards.
Free Online Report
Free real-time reporting in Looker Studio for Google's PPC campaigns.
15
Years of Experienced
Our Tools
Google Ads
Facebook Ads
GA4
GTM
Looker Studio
Leadfeeder
Zapier
Make
ZOHO
Monday CRM
Bigin
Bitrix24
Google Ads as an Investment in Your Business
Global statistics:
Every $1 invested in Google Ads brings advertisers an average of $8, or ROAS (return on ad spend) of 800% (learn more).
0-400%
TOP Of the Funnel (TOFU)
Within 1 month.
Expected indicators:
• CPA ↓ by 30%
• SCR: Data Collection
• AOV: Data Collection
ROAS ↑ up to 400%
400-800%
Middle Of the Funnel (MOFU) Within 2-3 months.
Expected indicators:
• CPA ↓ by 20%
• SCR = 10-20%
• AOV ↑ up to 10%
ROAS = 400-800%
800%+
Bottom Of the Funnel (BOFU)
From ≈ 4th month.
Expected indicators:
• CPA ↓ by 10%
• SCR ↑ up to 50%
• AOV ↑ up to 50%
ROAS = 800%+
This chart shows indicative figures. The classic formula is ROAS = (Ad Revenue / Ad Spend) × 100%, but we can visualize it as follows:
ROAS = (AOV × SCR / CPA) × 100%. Where: CPA – cost per action, SCR – sales conversion rate, AOV – average order value.
For more information, please visit the section of our website titled «Our Roadmap for Boosting Your Sales»
How to Start?
The Google Search and Display Ads development process begins with filling out a brief, followed by a statement of work, and a contract with an upfront payment.
Marketing Analysis:
- Analyzing Target Audience and Competitors
- Audit and Evaluation of Website Performance
- Keyword Research & Semantic Core Development for a Website
- Creating a Negative Keyword List
- Setting up Custom Audience segments
Web Analytics and CRM:
- Setting up Conversions and Key Events in Google Ads and Google Analytics 4
- CRM Integration with Website and Google Ads Account
- Ensuring Privacy Compliance and Google Consent Mode
Google Ads Management:
- Setting up and Launching Google Search and Display campaigns
- Testing Google Ads Campaigns with Micro Conversions
- Optimization Google PPC Campaigns to maximize Conversions and Sales
- Scaling Sales and Managing Google Ads Campaigns
Integrated Marketing:
- Search Engine Optimization (SEO)
- Facebook Ads
- Instagram Ads
- Social Media Marketing (SMM)
- Email Marketing
- Performance visualization and reporting in Looker Studio
Boost your business sales with the Google Certified Partner.
Our Roadmap for Boosting Your Sales
How can you launch an effective Sales Pipeline using Google Ads and integrated digital marketing campaigns to achieve a Return on Ad Spend (ROAS) of 800% or even higher?
Converting Visitors into Active Users:
Key impact:
Active Users are the users who actively interacted with your website (reviewed the product catalogue, studied the product description, downloaded the presentation, etc.).
- A/B-testing;
- Creation of custom audiences;
- Launching remarketing campaigns to attract Active Users;
- Implementing automated micro-conversion scoring for filtering out bots and spammers.
Key impact:
- Decrease in micro-conversion costs (CPA): by up to 30%;
- Projected ROAS: up to 400%.
Active Users are the users who actively interacted with your website (reviewed the product catalogue, studied the product description, downloaded the presentation, etc.).
Converting Active Users into sales qualified leads:
- Implementing automated lead qualification (Active Users who filled out the form on the website) as Marketing Qualified Leads (MQLs);
- Sales teams nurture MQLs offline within CRM, elevating them to Sales Qualified Lead (SQLs) status;
- Exporting MQLs and SQLs to Google Ads for ad campaign machine learning; For maximum result, you should export 15 SQLs or more from each campaign per month.
Key impact::
- CPA decrease MQLs: by up to 20%;
- Sales conversion rate SCR =10-20%;
- Projected ROAS: up to 400–800%.
SQLs(Sales Qualified Leads) are potential customers who are interested in your product and can afford it.
The sales team converts SQLs into closed deals:
Key impact:
Note: optimization of each funnel stage is critical for seamless work of the entire sales pipeline. It repeats again and again throughout the lifecycle of the project.
- For B2B and premium B2C projects, this stage may last up to several months;
- As a rule, conversion of SQLs into Closed Deals is much higher than SCR(SQLs) at the previous stage; For maximum result, you should export 15 Closed Deals or more from each campaign per month.
Key impact:
- Decrease CPA(SQLs): by up to 10%;
- Sales conversion rate SCR(SQLs) and average order value AOV(SQLs): continue to increase up to 50% and higher;
- Projected ROAS: from 800% and higher.
Note: optimization of each funnel stage is critical for seamless work of the entire sales pipeline. It repeats again and again throughout the lifecycle of the project.
How to order Google Ads and additional services?
1. Book a free consultation.
After you book the consultation, we’ll email you with a link to our brief (survey).
2. Please, fill out the brief.
Provide main information about your business, goals, current or new Google ad campaigns. This will help us provide more productive and effective consultation.
3. Free audit of Google Ads.
If you already have current Google Ads campaigns, we offer free audit to evaluate their performance.
4. Business offer.
We make an individual business offer where we indicate clarified cost of the services, timelines and provisional advertising budget.
5. Concluding contract and start of the project.
After we have discussed the business offer, we proceed to the contract conclusion. The work starts after we receive upfront payment as per the terms of the contract.
Important:
- Final performance depends on factors such as market dynamics, budget distribution, industry specifics, and competitor activity.
- Every stage of our roadmap is critical and requires collaboration between the ROAS Lab agency team and your key personnel — including sales, CRM management, and marketing leadership.
Boost Your Sales Now – Schedule Your Free Consultation Today!
Frequently Asked Questions
The list of the most common questions, the answers to which may assist you in making an informed decision.
1. For which product and service categories does your marketing technology suit?
This technology is primarily designed for promoting products and services where direct payment on the website is not possible.
2. What metrics do you track to measure the success of a digital marketing campaign?
The main indicator on which we focus is ROAS (return on ad spend). Besides, ROAS integrates and becomes a result of such metrics as CPA (cost per action), SCR (sales conversion rate), and AOV (average order value).
3. What digital marketing services does ROAS Lab offer?
Our main service is setting up, optimization and management of ad campaigns in Google Ads, including search and media campaigns (Performance Max, Demand Gen). Additional services: launching ad campaigns in social networks such as Facebook and Instagram. Another important direction is work in the field of personal data protection.
4. How do you form sales funnels for new ad campaigns?
We start with converting website visitors into active users. We set up micro-conversions to track key user actions on your website. Then your sales department steps in and starts to qualify the leads. The final stage is converting qualified leads into closed deals. After initial optimization of each stage, the process doesn’t stop – it continually evolves, repeating the cycle again and again to drive even better results.
5. How frequently will we receive performance reports, and what will they include?
Our performance reports are created individually for each project in Google Looker Studio. You can see the report samples in the Cases section of our website. Typically, they include insights on key performance indicators and actionable recommendations.
6. What is your pricing structure, and are there any additional costs we should be aware of?
Prices are set depending on the scope and requirements of each project. You can calculate the preliminary cost yourself using the Calculator on our website. This cost can be specified by us after filling in the brief. The final cost is agreed with you at the stage of negotiations and contract conclusion.
7. Can you provide references or testimonials from past clients?
The best recommendations and testimonials are the cases on which we’ve worked before. Examples of successful projects are available in the Cases section of our website.
8. How do you handle underperforming campaigns, and what steps do you take to optimize them?
We continuously monitor campaign performance. If we reveal some bottlenecks, we correct them on our own or give our recommendations to your team if needed. Please, note that the performance of your ad campaigns and sales results also depends on activity of your sales department, IT specialists and other staff of your company.
9. Why is it necessary to support constant optimization of sales pipeline?
The effectiveness of your advertising campaign and sales channel can vary depending on the following factors: seasonality, competition, external factors such as exchange rates, etc. Depending on these factors, it is often necessary to adjust and sometimes even rewrite some advertising campaigns.
10. What additional benefits will our company gain by utilizing your marketing services?
- For new accounts that have never advertised through Google before, we as a Google partner can provide one-time Google promo codes for up to $900.00 in advertising credit.
- We provide free consultation on CRM customization in accordance with privacy standards.
- We provide free real-time reporting in Looker Studio for Google PPC campaigns.
- We can offer everybody our service of the current Google Ads campaign audit free of charge (the campaign should be active at least for 30 days within the last 2 months).
